About me


I'm Alexandra Dawson, health coach and wellbeing consultant. 

I live in the gorgeous Cambridgeshire Fens with my husband, son and our montage of animals, and am currently learning to play the piano which is something I have wanted to do for years!

I started my first corporate job when I was 16, and that's where I fell in love with fitness.  I was a regular face in the staff gym and corporate aerobics that was held in the canteen afterwork.

Fast forward 20 years, the company I worked for went into administration, I found myself with a baby, no job, no money and feeling very lost. I had given my entire working years to that one company and I panicked. I had planned on taking my full year of maternity to get to know my son and learn the ropes of parenthood but now wasn't sure if I would be able to that. I could feel myself going further and further down a slippery path; I had no energy, I lost my confidence, I felt depressed and I just didn't know who I was anymore. One morning as my husband was heading out the door to catch the 6am train to London I realised that I didn't have any money for the days activities and I had to ask for some. Now dont get me wrong, we are a one pot house but I hadnt  been contributing to that pot for over 7 months and I didn't like it,  I was no longer independent. It was time to do something! I had to stop feeling sorry for myself, get off my backside and create what ever it was I needed to do to get back on track. So, I joined a local Bootcamp and that's really where the next chapter of my life started. 

I made some amazing friends, lost my baby weight and had more energy.

My mind was clear and I felt fabulous.

I decided to take my passion for fitness to the next level and help 100's of men and women re-create themselves through gaining an understanding of 3 key elements 

- Mind

- Nutrition

- Fitness

10 years later I am helping 1000's of men and women get their lives back on track using a number of programs and to help as many people as possible to enjoy being active and live a healthier life. Fitness isn't a chore, cooking from scratch doesn't have to be expensive or take hours to make, you do not have to take in negativity from around you.

I teach from my lakeside studio in Cambridgeshire as well as online and can offer individual food plans to suit your lifestyle and tastes.